Far East introduces bespoke ‘Inessence’ brand

Singapore developer, Far East Organization has introduced its new luxury development arm and brand – Inessence.

The brand was set up to create a new benchmark in bespoke luxury living which is timely with the company’s 50th anniversary as a developer.

The Inessence brand was conceptualised in 2007.

Under the Inessence brand, the company will seek to develop uber luxury residences with four key elements focusing on location, excellent design, meticulous finishes as well as bespoke services such as the ‘white concept plan’, which allows buyers the flexibility to choose and adjust their living space to suit their preferences (with the help of the Inessence design team).

Chief operating officer of Far East Organization for Property Sales, Chia Boon Kuah stated: “We are launching Inessence now as we are able to deliver what the Inessence buyer wants and needs. This is an entirely new product that will fulfill the highest standards of privacy, comfort and elegant luxury.”

“We wanted to draw the essence of the architect’s or the designer’s works and at each stage of the project, we found out what our customers look for. Essentially, customers look for safety, security, location and such and we have combined these elements together in a project. In essence, this is the product of each architect’s creativity,” stated Chng Kiong Huat, executive director, Development and Planning for Far East, regarding the concept behind the Inessence brand.

He also added that the company looked for architects who would add value to the Inessence branded projects.

Currently, there are four marquee projects which are under the Inessence brands – Skyline@Orchard Boulevard, Boulevard Vue, Alba and The Scotts Tower, all located in the prime Orchard area.

Celebrated architect, Professor Fumihiko Maki, is the master architect for Skyline@Orchard Boulevard. The freehold project comprises 27 residences of one- to three-plus-one-bedroom units, 12 lofts and one expansive penthouse of over 9,000 sq ft.

Boulevard Vue comprises 26 residences and two penthouses and was designed by Takashi Sugimoto of Super Potato, Japan. Designed by Bernardo Fort-Brescia of Arquitectonica, the Alba consists of 48 residences, one penthouse and 1 townhouse.

The Scotts Tower is yet to be launched.



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