Is Amazon moving into the real estate biz?

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Seattle-based retail giant teases home buyers with ‘Hire a Realtor’ web page

Amazon opened its first brick-and-mortar bookstore called Amazon Books in Seattle’s University Village in 2015. SEASTOCK/Shutterstock

Amazon let slip Tuesday that it may be courting real estate services, bringing it head-to-head with stateside property portals such as Zillow and Redfin.

The retail giant quietly added Tuesday a Hire a Realtor landing webpage under its Home and Business Services category, with the phrase “Coming Soon” scrawled inside a box-out. Visitors were prompted to fill in their zip codes for an update.

The mysterious webpage remained online intermittently until Wednesday. Amazon has yet to issue an official comment on the page, which emerged in time for the company’s annual Prime Day promo.

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The Home and Business Services section of the website allows local carpenters, electricians, plumbers, assemblers, and other home improvement professionals to send quotes to prospective customers. This section also offers Smart Home Services, which allows for home installations and free consultations.

Zillow’s stock price dropped from USD46.15 a share to USD44.54 on Wednesday, signaling investors’ vigilance on the retail giant’s next market moves, GeekWire was quick to note.

Amazon, Zillow and Redfin are based in Seattle.

More recently known for its Alexa range of smart home assistants, Amazon has been expanding its brick-and-mortar arm across the US. Amazon Books is slated to open its second store in Manhattan, while the company’s acquisition of Whole Foods in June is set to enrich a portfolio that includes the AmazonFresh Pickup and Amazon Go chains of grocery stores.

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