It’s being used for the first time in Thailand to drive international sales
A new application for mobile devices including cellular phones and tablets has been tapped to support foreign sales of Sansiri Pcl, a leading developer in Thailand.
The sales and marketing platform was developed by ePropertyTrack, a Singapore-based start-up that was acquired in July 2015 by PropertyGuru, Asia’s leading online property portal group.
According to Sansiri CEO Apichart Chutrakul, the company is aiming to increase its foreign sales quota, which has grown rapidly in the last two or three years.
“There have been an increasing amount of sales offers and searches for specific project information and locations in the Thai property market through smart phones and tablets,” he said after Sansiri conducted a private study.
The Thai developer this month officially launched the platform “ePropertyTrack for Sansiri,” which will be supported on iOS, Android, Mac and OS devices, with availability in English and Chinese, DDproperty.com reports.
“This new step in real estate sales will benefit both the Sansiri sales team and their agents domestically and abroad. This is an example of borderless sales of our projects that would improve the efficiency of our foreign sales and put the emphasis on the full-scale foreign market drive,” Apichart said.
Sansiri’s foreign sales market grew 135 percent, year-on-year, in 2015, and total sales reached THB3.5 billion (USD98.02 million). Majority of foreign customers came from Asian neighbours such as Japan, Hong Kong, Singapore, Malaysia, China and Taiwan, and the rest are from Europe, United States and Australia.
ePropertyTrack’s biggest market is currently Singapore, where more than 90 percent of active new projects are using the platform, according to Steve Melhuish, co-founder and CEO of PropertyGuru.
Features of the app include live unit availability and pricing, real-time reservations, interactive site plans, and a virtual tour. The Sansiri edition has been fully operational since the first week of February 2016.